Return Envelopes Increase Response By 33%!

            Did you know return envelopes can increase response by 33%?   I always use return envelopes for all of my mailings.  I may not use them in small mailings of 1,000 or less.    However, if you’re going to mail 5,000 envelopes or more, use them.  For a mailing of 5,000 it will cost you an additional $200 — which would essentially be covered with four orders if your product costs around sixty dollars.    Well worth those four orders.

            Anything that could distract your customer from ordering your product is a potential detriment.   If they have to search for an envelope that act alone could be the one thing that could kill an order.   Don't give them the chance. 

           Let’s say you get 100 orders without return envelopes, you would receive 133 with them.  That comes to an additional $1,800 in your pocket.   

    Moral of story:  Always use BRE's.