Tuesday, April 26, 2011

More Emails Please! Really . . . Yet . . .

You Will Find the More You Email Your List
Or Mail to Your In-House Direct Mail List
The More Responsive Your Lists Will Become
  
This is a “Hard Rule” in direct marketing that I’ve found that it applies online as well. In other words, each email you capture could potentially be worth $2 to $3 dollars a month in additional income for you granted your list likes you.  If they don’t like you (and it happens), then your list won’t be responsive no matter how much you mail them.   Which is why you should always track who your multiple buyers are on your list, and separate them.   They are always  going to be your most responsive customers.

Now here is . . .

“A Tip That Literally Shocked Me In Regard
To Emailing Your In-house Email List”

I was listening to a CD from a very prominent online marketer who was already doing over $50,000 a month when he shared something that was eye opening. It was something he said he learned from an affiliate marketer who was earning over $100,000 a month – and it was this . . .

Email your in-house list at least once if not twice a day.

Wait!

 I can hear you now saying Chris what are you talking about.  Yes, I thought the same thing when I listened to this. In fact, the marketer who shared the information on his CD said the same thing – until he started doing it.

He was amazed with the results by emailing twice a day. Likewise he increased his monthly revenues by about 30% by simply emailing his email list at least a couple times a day – once in the morning, and once in the evening.

Why does this work?

Everyday your prospects are getting bombarded with information they need to make decisions in regard to making money online. But with so many different places to find the same information online, they don’t always know who they can trust. 

That's why frequently communicating with your email list is so important.  You have to build a relationship with them before they will buy from you. It’s about building trust.  Without your own email lists it's darn near impossible to communicate, educate and persuade someone with only a single visit to your site or direct mail solicitation.

The key for this to work is that you at least must be providing your readers with some beneficial and practical content in each of your emails. Something they can really benefit from. Then what you do is provide a link to your main site or blog. 


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