Lately everyone has been asking me, " how do you blend offline marketing with online marketing?"
Lately everyone has been asking me, " how do you blend offline marketing with online marketing?"
The answer is simple.
Get them offline, bring them online. Get them online bring them offline. It is what I've been doing very effectively the last six months. So much so, I'm wondering why I haven't done this much sooner. Now understand I'm a twenty year veteran to offline direct marketing. Here's what I realize. All online marketing really is -- is electronic direct mail. It's direct marketing on glass The Internet allows you the ability to automate everything you do. And, can provide you a true walk-away business building empire.
Today to effectively market and build your brand I think you need to implement both offline and online marketing strategies. Particularly if you're a beginner. When you blend them both you can create a very powerful brand awareness. Plus, today to be really be taken seriously as a business or marketer you need to have a web presence. If you don't you're going to be left behind. Each medium has its advantages and disadvantages.
What offline marketing provides you is the ability to market to your prospects in a more highly targeted cryptic fashion. It's harder for your competitor to track what you're doing offline. Whereas online the can easily spy on you with services like Alexa,Quantcast and SpyFu.
I like to call list rental direct marketing submarine marketing or under the radar marketing. The other advantage that offline direct marketing has over the Internet is that you can reach "Actual Buyers" for comparable products whereas there is no feature like this available online. Just because someone builds a huge email list does not mean they're all buyers. Remember you're paying per click when using Google Adwords.
Next I want to talk about how to use direct marketing and not have it really cost you much money to market. It's called self financing marketing.
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